Australia – Australia has approved its first lab-grown meat products, with Sydney food-tech startup Vow set to serve cultured quail dishes in upscale restaurants.
Following a two-year review, Food Standards Australia New Zealand has given Vow the green light to sell three products made from cultured Japanese quail cells: a whipped parfait, foie gras and an edible tallow candle. Under the sub-brand Forged, the cultivated meat products will appear on menus at Bottarga in Melbourne and Nel in Sydney, with global demand for Vow’s products reportedly growing by 200% each month.
‘We selected very high-end products, very high-end positioning… as a way of trying to shape and influence food culture,’ says Vow CEO George Peppou.
Rather than replicating traditional foie gras exactly, Vow’s version tones down the offal-heavy flavour. Its unique texture and form reflect a key ambition: to create new culinary experiences, not just alternatives.
With one of the world’s largest food-grade bioreactors, Vow joins just two other companies in the world permitted to sell cultivated meat, a milestone in the shift from lab to luxury dining.
Explore our Cultivated Meat Market feature to meet the innovators pioneering sustainable protein solutions that appeal to meat lovers and vegans.
Strategic opportunity
Position lab-grown products as premium by launching through fine dining and luxury channels, co-creating novel taste experiences with chefs and designers to signal innovation, exclusivity and ethical indulgence