Nike and NorBlack NorWhite combine women’s sportswear with Indian craftsmanship

Global – Nike has teamed up with Indian design studio NorBlack NorWhite to launch a bold women’s collection that blends sport, style and culture. Rooted in bandhani, a centuries-old Indian tie-dye technique, the collaboration transforms performance pieces into expressions of identity, strength and joy.

The partnership includes four footwear styles, as well as apparel such as tops, bras, shorts, tights and a cross-body bag. All pieces feature vibrant colours and intricate patterns in a nod to India’s rich craft heritage.

‘This collection shines a light on the rigour, dedication and ancestral knowledge that’s rooted in Indian culture, and we hope each piece inspires women to draw into their own athletic mindset while navigating everyday life in India and around the world,’ said NorBlack NorWhite co-founder Mriga Kapadiya in a press release. 

The campaign features Indian athletes, including wrestler Anshu Malik, sprinter Priya Mohan and cricketers Jemimah Rodrigues and Shafali Verma, adding authenticity and local pride to the collaboration. ‘Wearing Nike that’s laced with Indian culture is a flex,’ said Jemimah Rodrigues. ‘It’s bold, rooted and ours.’

For more insights on how fashion and luxury brands are tapping into the global rise of female sports, read our Game-Changers: The Future of Sports Fandom macrotrend report.