Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Oduwole dives into ice cream heaven, wellness wearables and the latest tourism news.  

: Anya Hindmarch’s Ice Cream Project is back, and it’s weirder (and tastier) than ever. With flavours including sriracha, pickled onion, olive oil and even Bisto Gravy, the line-up celebrates a rebellious, anything-goes attitude to food that we previously explored in our Functional Feasting report. As a Scot, I naturally went for the Irn-Bru sorbet and I can confirm it won’t be my last visit. The queue wrapped around the block, a clear sign of viral buzz and shifting tastes. Sweet scenes and unexpected flavour pairings are dominating the cultural palate in line with our Premium Desserts report. 

: Incora’s latest femtech innovation is a smart earring that monitors temperature, heart rate and blood oxygen while recognising hormonal patterns. It offers tailored insights, such as suggesting magnesium to support progesterone-linked sleep. It’s a welcome departure from male-default health tracking and a meaningful step towards personalised, inclusive design. Explore our Voice-Activated AI Wearables listicle to understand the future of seamless tech integrating into everyday lives.  

: Tourism is transforming. From Sensay’s AI-governed island in the Philippines to Italy’s new overnight Riviera route and Egypt’s Red Sea bridge project, global travel is being reimagined with futuristic infrastructure, answering ethical questions and offering hyper-connected experiences.