O Boticário launches sensual guide for female pleasure

Brazil – Brazilian cosmetics brand O Boticário has launched Her Touch, a digital book that aims to dismantle taboos around female pleasure by reframing the skin as an erogenous zone. Created with agency AlmapBBDO and published by Editora Labrador, the guide is free to download for adults on Amazon Brazil and the company’s social platforms. 

Written by clinical sexologist Mari Williams and illustrated by three Brazilian artists, Her Touch invites women to explore their bodies with a poetic tone. It follows the success of Her Code, the brand’s 2023 fragrance which encouraged open conversations around female desire in Latin America. 

‘We perceived women’s desire to get a better grasp of the topic and saw room for us to contribute,’ said Marcela De Masi, executive director of branding and communications at Boticário Group. 

The book has recently topped Amazon Brazil’s downloads. Research to support the launch, by Think EVA and Boticário, revealed that 79% of women have faked orgasms, underscoring the need for this initiative in fostering intimacy, self-knowledge and self-love. 

Explore our Sexuwellness Women’s Market report to understand the new wave of technology, education and retail products fuelling a pleasure revolution for women.