Corona constructs world’s first sun reserve in Brazil

Brazil – To mark its centenary, beach-born beer brand Corona has unveiled the world’s first sun reserve at Piedade Beach in Pernambuco, Brazil.

The initiative, developed in partnership with Grey agency, seeks to protect sunlight on public beaches. The company is leasing beachfront land so that height restrictions can be placed on new buildings, thereby limiting the amount of urban development that could cast shadows over shorelines. With more than 50% of Brazil’s population living along the coast and coastal development on the rise, it’s a timely and purposeful activation.  

The initiative aims to spark global awareness around preserving natural elements in public spaces, with plans to expand the sun reserve concept to other countries, including South Africa.

‘Corona is a brand that encourages life outside and believes that there is nothing as special as feeling the sun on your skin, your feet in the sand and the sea breeze on your face,’ commented Gabriela Gallo, Corona Brazil’s marketing director.

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