Range Rover unveils first lifestyle collection

UK – Range Rover has stepped into the fashion arena with The London Collection – its first-ever eight-piece lifestyle capsule. Combining the brand’s modernist design ethos with British mid-century inspiration, the collection includes reversible jackets, silk scarves and wool-cashmere blankets, all hand-crafted in the UK and Italy. Each piece is made ‘from the finest materials and a mix of innovative techniques by a highly skilled team of artisans’.

British supermodel and actress Adwoa Aboah fronts the campaign, shot in London’s Design District. ‘The pieces are elevated yet playful, making you feel free and confident, and I love the versatility the silk scarves can bring to an outfit,’ said Aboah in a press release.

A distinctive abstract print, echoing Range Rover’s elegant silhouette, runs throughout the collection. Apparel designer Kimberley Panton said her team curated a contemporary, luxury lifestyle capsule designed for ‘discerning individuals who appreciate Range Rover’s vision of modern luxury’.

Chief creative officer Gerry McGovern OBE goes even further, saying the collection extends the ‘desirability of the Range Rover brand beyond our current portfolio’.

In our Luxury Recrafted macrotrend report, we analysed how automotive brands like Rolls-Royce are finding synergies between cars and fashion craftsmanship, as seen in its recent partnership with haute couture designer Iris van Herpen for the Phantom Syntopia.