CES 2025 daily recap: Panasonic launches wellness division and Delta turns 100

US – The first official day of CES 2025 opened with Panasonic Holdings Corp group CEO Yuki Kusumi taking to the stage to announce Panasonic Well, a new venture and business incubator committed to building services and technologies that improve wellbeing.

Panasonic Well CEO Yoky Matsuoka joined Kusumi to introduce Umi, a holistic digital family wellness platform and coach. Umi uses Anthropic’s Claude AI model to help individuals and families build healthier habits and integrate personalised wellness routines into their daily lives via a mobile app.

‘The push and pull to make room for wellness in daily life is extra challenging; especially for those who are raising a family and caring for ageing or sick loved ones, wellness often comes last. At Panasonic Well, we are leveraging AI, immersive research, years in the field with real families, and partnerships with leading wellness brands and trusted institutions to create solutions families need and want,’ said Matsuoka.

Umi aligns with insights from our Home States Futures macrotrend that foresaw the home increasingly becoming a smart hub for health and longevity. 

In CES’s new creator space, panel discussions included State of the Creator Economy, in which industry insiders discussed the importance of businesses using content creators for C-suite consultation as well as content, and highlighted the need to give creators creative control over branded content to ensure it feels authentic. 

In Power of Immersive Gaming, Alexander Hicks and Umoyae FreeSpirit, two Gen Z who have made careers out of Roblox, discussed how gaming has infiltrated the culture sphere and the potential for endless films, television and experiences based on the IP of games younger consumers grew up playing.

The day ended with an impressive keynote from Delta Air Lines in the Sphere. Celebrating its 100th anniversary, CEO Ed Bastian announced a new era of travel through partnerships with YouTube for ad-free on-board entertainment and Uber for multi-modal travel experiences. Joined by an array of guests, Bastian also announced a host of enhanced wellness features on board airlines, an AI-powered Delta Concierge and Well Travelled, a new Delta-exclusive show hosted by Tom Brady. For more on airlines enhancing the travel experience, head to Five Airlines Uplifting In-flight Wellness.