Bottega Veneta appoints director of craft and heritage

Italy – Luxury fashion house Bottega Veneta is strengthening its dedication to craftsmanship by appointing Barbara Zanin to the newly created role of director of craft and heritage.

A veteran of the brand since 1998, Zanin will collaborate with creative director Matthieu Blazy and CEO Leo Rongone to preserve and promote the brand’s artisanal heritage. Her responsibilities include overseeing artisans at the Montebello atelier, expanding the brand’s archives and acting as a global ambassador for Bottega Veneta’s leather craftsmanship.

‘Craft is Bottega Veneta’s timeless technology and there are few people who understand the history, depth and intricacy of our craft like Barbara Zanin,’ Blazy told WWD.

Under Blazy’s creative direction since 2021, Bottega Veneta has highlighted its artisanal craftmanship in recent years, pushing its signature Intrecciato weaving technique into new realms.

In our Luxury Recrafted macrotrend report, we highlighted how the luxury sector is adapting to meet the needs of next-gen consumers who prioritise heritage and savoir-faire over more obvious, overt displays of wealth.