Lush opens The Perfume Library in London

UK – Lush launched its Perfume Library in London in July 2024, inviting visitors to sit down with Lush’s fragrance experts for personalised consultations to discover new additions to their scent collections.

The Perfume Library will feature 12 exclusive new perfumes, available only at this location. Alongside these fragrances, a curated selection of books that have inspired Lush perfumers will be on sale, offering insights into the world of scent. Customers can also explore Lush’s home fragrance range, including candles and incense, as well as new body sprays and an exclusive vegan leather jacket, which can be scented with a new apparel oil.

The store aims to provide a comprehensive fragrance experience, celebrating the artistry of perfumery and the vibrant colours of natural ingredients. In our analysis of World Retail Congress 2024: Let’s Get Hyperphysical, we highlighted how similar retailers are reinventing in-store experiences to become a destination for products and moments.