Stat: UK ethical shopping surges despite cost of living crisis

UK – Despite the UK facing its sharpest increase in living costs in four decades, ethical shopping continues to rise, reflecting consumers’ concerns for the environment and workers’ welfare. The Fairtrade Foundation’s income in the UK surged to £13m ($16.2m, €15.2m) in 2023, slightly surpassing the £12.8m ($16m, €15m) in 2022. Michael Gidney, CEO of the Fairtrade Foundation, notes that consumers are still prioritising ethical products despite economic challenges.

Businesses can obtain a licence to use the Fairtrade logo on approved products for a fee, contributing to the Foundation’s income as sales increase. Fairtrade ensures producers receive a minimum price and bonuses for community projects. The Foundation urged shoppers to continue supporting certified products amid fears of a race to the bottom during the cost of living crisis.

The climate crisis further heightens concerns about the future of farming, with projections suggesting significant land loss for coffee and cocoa production by 2050 due to changing weather patterns, underlining the importance of sustainable consumer choices even during a cost of living crisis.