Stat: Half of working UK adults fail to take full annual leave

UK – British Airways Holidays has launched a campaign to encourage Britons to holiday more after finding that 50% of UK working adults do not take all of their annual leave.

In a survey commissioned in association with YouGov, it found that 36% of Britons failed to use their full allocation of leave because they didn’t get around to it. While 79% of respondents agreed that taking a break is good for their mental health, many admitted they do not fully abstain from work on holiday; 48% have checked work emails while away and 39% have responded to work communications while on leave.

The British Airways campaign reflects the values of the recuperative tourism market by encouraging Britons to take holidays to meet their wellbeing needs.

To re-affirm the idea that leisure travel is necessary for good health, The Take Your Holiday Seriously campaign references a 40-year-old study by the European Society of Cardiology that revealed going on holiday can help people live longer.