Vogue hosts an oceanic metaverse experience

Global – Vogue titles around the world have unveiled Vogue Meta-Ocean, a virtual fantasy oceanic world that presents works from a diverse range of digital artists, including 3D designers accredited by global Vogue titles.

Meta-Ocean was first introduced by Vogue China to build on a previous creation by the magazine, Infni+. An avatar featured on the cover of a companion title was designed by artist Cattin Tsai, laying the foundations for the digital world. For Tsai, the virtual ocean serves as a space to start conversations about endangered marine life, as well as representing the global scale of the project. The experience is part of a wider project exploring the theme Fashion’s New World, an exploration of current shifts in culture and artists.

Magazines have always been authority figures in showcasing cutting-edge talent and other-worldly ideas and this project demonstrates Vogue’s continuing relevance in the digital fashion sector. Meta-Ocean also represents editorials in a 3D space and highlights growing interest in digital fashion outside the gaming world.