Heineken's solar-powered billboard cools down beer

Brazil – As part of its initiative to become greener, Dutch beer brand Heineken has teamed up with brewery Brewteco to create a solar-powered billboard in Rio de Janeiro that cools down beer.

While Heineken uses 100% renewable energy throughout its supply chain, it aims to make 50% of its associate bars and restaurants entirely powered by renewable energy. In partnership with Amsterdam-based agency Le Pub, Heineken hopes the installation will spark conversations about renewable energy.

‘The solar panels that cool the beer create a connection with the audience in an innovative way, inviting people to start an important dialogue in a totally different way,’ explains Eduardo Picarelli, the director of Heineken's business unit in Brazil.

The campaign helps to challenge consumers’ views about renewables, including the misconception that they are less efficient than fossil fuels. Showing consumers that their beer was cooled by solar panels demonstrates one of the ways they can benefit from green energy.