One of the biggest barriers preventing Generation Z in the US from seeking medical attention is a lack of trust in the healthcare system. According to a study by investment fund _able and venture firm Springbank, 43% of Gen Z in the US avoid visiting a primary care physician out of embarrassment or mistrust.
Gen Z are the most racially and ethnically diverse generation in US history, currently making up about a fifth of the population. As they switch from using their parents’ insurance to relying on their employment for coverage, 63% of Gen Z workers expect their employers to provide mental health benefits.
Although Gen Z employees demand mental health services, they haven’t always felt supported or at ease talking about their mental health with co-workers. Only 25% of Gen Z workers believe that their employers always offer support on their mental health.
Even though Gen Z are eager to put their mental health first, the poll shows that they have a negative view of the medical establishment and don’t feel supported at work. To learn how to communicate effectively with this group, read our interview with Stephen Mai, the founder of next-gen wellness media platform Woo.
Strategic opportunity
How can medical companies create policies that centre on worker wellbeing and employee empowerment? In addition to wellbeing leave consider adding nature leave to your roster of benefits