Fantasy architecture lays foundations in the metaverse

New York and Miami – With a growing buzz around virtual real estate, The Row is a development of fictional metaverse properties designed by artists, and only accessible to NFT-holding members.

The brainchild of real estate brokerage The Alexander Team and launched by metaverse real estate development company Everyrealm, The Row is described as a master-planned real estate development, where design-conscious collectors can purchase virtual residences. It was launched with daring digital dwellings designed by six artists, including Six N Five studio, Misha Kahn and Daniel Arsham.

‘The metaverse has no physics, no weather and no limitations other than human ingenuity,’ says Janine Yorio, CEO of Everyrealm. 'The Row brings together visionary artists best known for their architectural landscapes and collectors seeking a unique, limited-edition residence that they can deploy across many different metaverses over time.’

The Row demonstrates how the notion of gated communities that exist in real life will be translated online in the future, allowing the metaverse to carve out niche zones for design-conscious or affluent audiences. For more future directions in luxury lifestyles, join us for our Luxury & Hospitality Futures event on 8 September.