A couture coffee concept arrives in Paris

Paris – Just when we thought artisanal coffee might be losing ground, French company Momus is putting high-end blends back on the map. With a roster of creatives and specialists collaborating on different flavours, the company is on a mission to make coffee collectible.

Hailing from the fashion industry, Lionel Giraud, the company’s founder, is bringing the services and aesthetics seen in the luxury sector to the coffee market. Each coffee product is packaged in white and colour-coded boxes that resemble paperback books, communicating a more premium product. Customers who want to buy the coffee can also schedule a 30-minute consultation with the Momus in-house barista, where they have the option to make a customised blend for £39 ($47, €45).

Reviving the Craft Coffee Market, Momus is bringing couture coffee to life. ‘Even when you go to a three-star restaurant, you are likely to find a menu with 30 pages or more for wine, and then, at the end, you have one line: coffee,' explains Lionel Giraud, founder of Momus.