Across the world, livestock farms are responsible for a worrying level of carbon emissions – and are receiving funding to do so. According to research by environmental campaigners and a Meat Atlas report, levels of meat production are also expected to rise in the coming years.
Environmental campaigners note that 20 livestock companies are responsible for more greenhouse gas emissions than either Germany, Britain or France. Meanwhile, the overall impact of raising livestock accounts for 14.5% of the world’s greenhouse gas emissions. The Meat Atlas research also shows that, between 2015 and 2020, global meat and dairy companies received more than £346bn ($478bn, €406bn) in backing – a figure that could increase meat production by a further 40m tonnes by 2029.
With this data in mind, food suppliers must take greater responsibility for the brands they’re working with, seeking out sustainable dairy alternatives instead of relying on animal products.
Strategic opportunity
There is a clear need for greater adoption of alternative foods. The sector should create engaging communications around alternative dairy, ensuring customers feel they’re supporting the environment while not compromising on familiar tastes