This hamburger chain elevates dine-in experiences

Milan – Italian hamburger chain Bun has given its Milan restaurant a makeover to appeal to younger customers – and reframe fast food branding.

The interior design project by design studio Masquespacio subverts the retro and industrial visual elements commonly featured in burger restaurants with a pastel coloured walls, flooring and tiles. Combining gold-tone finishes with terazzo tiles, exposed brick and colour blocking, the overall effect communicates a higher-quality dining experience.

To elevate Bun from a fast food restaurant to a desirable destination, Masquespacio has focused on existing spatial elements, integrating additional arcs for a uniform aesthetic. ‘When we saw the beautiful bricks and arcs in the space it was evident to us that we would use these two elements as the starting point of the design,’ comments Ana Hernández, creative director at Masquespacio.

More expressive design is augmenting fast food interiors focused on efficiency, giving way to sensations around nostalgia, escapism and pleasure. We explore this further in our Frivolous Foods design direction.