Retail pitch: Hong Kong shopping Mongolian-style

The Shanghai Tang Mongolian Village was built at the beginning of November on the rooftop of Central Pier 4 in Hong Kong’s busiest commuter hotspot for two months in the run-up to Chinese New Year.

The immersive, outdoor branded shopping experience is designed to evoke the traditional nomadic lifestyle of Mongolia, and features six traditional yurts as retail tents. Merchandise includes a limited-edition Mongolian-inspired collection, Shanghai Tang’s bespoke tailoring service, Year of the Dragon products, and the brand’s clothing and lifestyle collections.

One tent is reserved for private-hire events – either sit-down dinners or cocktail parties – organised by Shanghai Tang’s concierge specialists. LS:N Global is impressed by this mix of transient, seasonal retail that fits in well with our Conviviality Culture macrotrend.