Back to basics: exhibition highlights design simplicity

28.07.2010 London : New Simplicity : Jasper Morrison

London – An exhibition will reflect the return to basics in design.

New Simplicity showcases everyday items including a chair designed by Jasper Morrison, a minimal wallet by David Sutton and an iPhone/iPad cable manager by Jochem Faudet.

With reference to the ongoing economic uncertainty, the designs are simple, practical or affordable.

‘Where the one-off limited edition once prevailed, designers and consumers are now searching for simplicity with quality. There is a desire to create and own products that are enduring, functional and simple,’ Nuno Coelho, curator of the exhibition explains.

For more on how brands should ensure that products are made to last, read our Leanomics trend report.

The exhibition will run until 8 August in London’s Brompton Design District.

Wallet by David Sutton, New SImplicity, London Wallet by David Sutton, New SImplicity, London
Clampable Lamp by Jon Harrison, New SImplicity, London Clampable Lamp by Jon Harrison, New SImplicity, London
Key Clip by Oscar Diaz, New SImplicity, London Key Clip by Oscar Diaz, New SImplicity, London
Doorstop by Droog, New SImplicity, London Doorstop by Droog, New SImplicity, London
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