Nicholas Sassoon for Kenzo Nicholas Sassoon for Kenzo
Nicholas Sassoon for Kenzo Nicholas Sassoon for Kenzo
Nicholas Sassoon for Kenzo Nicholas Sassoon for Kenzo

Retro fashion: Kenzo GIFs Netstalgia a go

17 : 06 : 2012 Advertising : Adverts : GIFs

Paris – Fashion brand Kenzo has recreated its website and blog with an aesthetic that celebrates the early days of the internet.

The brand’s blog features GIFs and work by artists such as Nicolas Sassoon, whose work features GIFs and Netstalgic design cues.

The redesign permeates throughout Kenzo’s new look online. A potent example is in the brand’s advertisement for its new collection at Barneys department store in New York.

For more on how the first wave of nostalgia for the early days of the web is changing design online and offline, read our Digital Surrealism design direction. For a detailed look at this movement, read our Netstalgia macrotrend report.

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