How it Should Be for Nationwide by Greg Ormond and Thomas Worthington, London How it Should Be for Nationwide by Greg Ormond and Thomas Worthington, London
How it Should Be for Nationwide by Greg Ormond and Thomas Worthington, London How it Should Be for Nationwide by Greg Ormond and Thomas Worthington, London
Be Someone Else for Airbnb by Kimberly Ong, Akarad Tachavatcharapa, Zarina Mendoza and George Widodo, Pasadena Be Someone Else for Airbnb by Kimberly Ong, Akarad Tachavatcharapa, Zarina Mendoza and George Widodo, Pasadena
Be Someone Else for Airbnb by Kimberly Ong, Akarad Tachavatcharapa, Zarina Mendoza and George Widodo, Pasadena Be Someone Else for Airbnb by Kimberly Ong, Akarad Tachavatcharapa, Zarina Mendoza and George Widodo, Pasadena
Colourful Accents for Pantone by Hilda Kortei, London Colourful Accents for Pantone by Hilda Kortei, London
Colourful Accents for Pantone by Hilda Kortei, London Colourful Accents for Pantone by Hilda Kortei, London

D&AD New Blood Awards 2015

09 : 07 : 2015 D&AD : New Blood 2015 : Awards

London – Design and advertising association D&AD celebrated the best student talent from around the world at the D&AD New Blood Awards 2015.

  • Three black, four white and 20 yellow Pencils were awarded to projects for global brands including WeTransfer, WWF, Pantone, BBC and Vice
  • Winners Greg Ormrod and Thomas Worthington were the first team in New Blood history to be awarded a hat trick of yellow, white and black Pencils

Some of the world’s biggest brands, including Airbnb, WWF and Facebook, threw down the gauntlet to see what the next generation of designers, programmers and advertisers could come up with before presenting their ideas to a panel of top creatives and brand representatives from around the world.

LS:N Global’s stand-out projects from this year included Be Someone Else for Airbnb, which enables users to browse according to who they want to be rather than where they want to stay. We were also taken with Hilda Kortei’s Colourful Accents for Pantone, a text-based identity for Croydon. An inspired campaign, How It Should Be for Nationwide, from duo Greg Ormrod and Thomas Worthington, addresses the gender pay gap using cashpoints, the national press and even The Royal Mint to champion Nationwide as a bank where equality reigns.

The Big Picture: D&AD is the cream of the crop when it comes to finding inspirational work, both new and old. As its trend partner, we were thrilled to attend the D&AD Judging Week 2015, where we spoke to jury panellists about the greatest disruptions in their industries and the key to staying creative.