Parfums Givenchy Cocktails at The Green Room, Hotel Cafe Royal, London Parfums Givenchy Cocktails at The Green Room, Hotel Cafe Royal, London
 Parfums Givenchy Cocktails at The Green Room, Hotel Cafe Royal, London Parfums Givenchy Cocktails at The Green Room, Hotel Cafe Royal, London
Penhaligon's Penhaligon's

Preview: Olfactive Menus

26 : 05 : 2015 Fragrance : Scent : Beauty

Global – In a preview of this week’s microtrend we explore how the worlds of fragrance and hospitality are colliding.

  • Brands are exploiting the five senses, taking consumers on a multi-sensory journey to create their perfect cocktail

Hospitality venues including Hotel Café Royal, the Highline bar and the Ritz-Carlton Berlin have recently collaborated with fragrance brands to inspire their cocktails. ‘We want our guests not only to enjoy their drinks, but to experience them,’ says Arnd Heissen, Fragrances bar manager and mixologist. ‘Our new bar doesn’t only appeal to the nose and palate, but also to the eye, the ear and our natural play instinct.’

The Big Picture: Read Olfactive Menus to discover more about cocktails crafted with collaboration in mind.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more