Lost magazine, Shanghai Lost magazine, Shanghai
Lost magazine, Shanghai Lost magazine, Shanghai
Lost magazine, Shanghai Lost magazine, Shanghai
Lost magazine, Shanghai Lost magazine, Shanghai
Lost magazine, Shanghai Lost magazine, Shanghai

Lost souls

29 : 04 : 2015

Shanghai – New travel magazine Lost is getting personal, exploring the little things that turn a trip abroad into a voyage of discovery.

  • ‘Travel isn’t as glamorous as how most magazines portray it’ – Lost founder Nelson Ng
  • Lost focuses on the authentic side of travelling, the experiences that are impossible to forget

‘You never really remember the touristy sights you visit, but you will always remember the surprises you get along the way,’ says Lost founder and Wieden+Kennedy Shanghai art director Nelson Ng. Pieced together like a carefully considered scrapbook, the bilingual periodical personalises the experience of travel by offering intimate reflections, rather than must-try recommendations. The structure is loose and wandering. Crystal Wong’s Communicate. No? Possible covers more than 20 pages of the inaugural issue, recounting a series of encounters while travelling across Japan. 

The Big Picture: Chinese solo travellers are looking for more than an excuse to splash their cash in department stores around the world. They are looking to immerse themselves in new cultures and experience the unexpected as global flâneurs. Read our article on China’s DIY travellers for more.

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