Extraordinary Everyday
Extraordinary Everday for Sony Xperia, London

Extraordinary Everyday

London – Sony’s Extraordinary Everyday campaign highlights what can be achieved through the use of a Sony mobile.

Article/17387 #1
Extraordinary Everday for Sony Xperia, London

London – Sony's Extraordinary Everyday campaign highlights what can be achieved through the use of a Sony mobile.

  • Smartphone enables individuals to discover the extraordinary in the everyday
  • Sony has seen a 28.7% year-on-year growth in its smartphone sales

In an open dialogue with its customers, Sony's campaign shows how Xperia mobile users can see the extraordinary in the everyday. Leading with the evocative statement ‘I Can’, customers state their achievements as a Sony-enhanced being – ‘I can stay awake for days’ refers to the phone's extended battery life, while ‘I can survive under water’ communicates the phone's waterproof feature. Powerful imagery, inspirational music and the evocative statement ‘I Can’ combine to present a strong articulation of enhanced being across the digital and offline space.

The Big Picture: Sony has used the concept of Awakening Tech as the focal point of its brand campaign. 

Discover More News
Uncommon’s latest ad showcases the ease of collecting Avios loyalty points

News

Uncommon’s latest ad showcases the ease of collecting Avios loyalty points

In advertising agency Uncommon's latest campaign for IAG Loyalty, Avios loyalty points take centre stage as the solution to financing your holiday ...
Travel & Hospitality : Finance : Advertising & Branding
Kibu launches sustainable headphones designed for children

News

Kibu launches sustainable headphones designed for children

London technology start-up Kibu has announced the presale launch of its sustainable children's headphones.
Design : Sustainability : Youth
Harrods is opening a multi-sensory virtual reality cinema

News

Harrods is opening a multi-sensory virtual reality cinema

Harrods has teamed up with VR cinema company xydrobe to launch a multi-sensory virtual reality cinema experience in the Knightsbridge department st...
Retail : Technology : Luxury
Stat: Young Americans are working a second job to reach home ownership

News

Stat: Young Americans are working a second job to reach home ownership

Amid soaring housing costs, a Redfin-commissioned survey released in March 2024 reveals a significant shift among young Americans towards either wo...
Finance : Workplace : Youth
Sherwin-Williams launches The Loneliest Colour paint campaign

News

Sherwin-Williams launches The Loneliest Colour paint campaign

For the last 14 years, Sherwin-Williams has celebrated a Colour of the Year. In 2024, the paint brand is taking a different tack, launching The Lon...
Design : Colour : Society
Peachy Den unveils heirloom collection celebrating female craftsmanship

News

Peachy Den unveils heirloom collection celebrating female craftsmanship

British fashion brand Peachy Den has unveiled the Peachy Preserve Series 1 Heirloom, a collection that pays homage to female craftsmanship through ...
Fashion : Sustainability : Peachy Den
Foresight Friday: Simar Deol, foresight analyst

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Simar D...
Foresight Friday
Stat: British children want better access to nature and green space

News

Stat: British children want better access to nature and green space

A study from UK conservation charity The National Trust and children’s newspaper First News has revealed that 76% of children want to spend more ti...
Youth : Environment : Nature
The North Face explores identity and belonging in short film with Amira Patel

News

The North Face explores identity and belonging in short film with Amira Patel

The North Face has released a short film following Amira Patel on a formidable trek to the Annapurna base camp trek in the Himalayas.
Representation : Sports : Womenhood
Bolt invites kids to design human-centric future cities on a playmat

News

Bolt invites kids to design human-centric future cities on a playmat

Urban planner Lior Steinberg and Bolt, the shared mobility app, have joined forces with 37 children in Helsinki to re-imagine the conventional city...
Youth : Sustainability : Mobility
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more