It’s a wrap: Studio adapts algorithm to generate unique digital scarf prints

06.08.2014 London : The Curator Generation : Customisation

London – Design studio Convivial Project has created its debut collection, a series of scarves that are made from patterns generated by algorithm.

Studio founders creative technologist Paul Ferragut and fashion designer Ann-Kristin Abel reformulated an algorithm traditionally used for digitally generating patterns that occur in the natural world for their own application. The results are mesmerising patterns that give an illusion of movement unusual in a traditional print. The Generative Scarves collection comprises three series: Colour Field, Serpentine and Waving at Machines. Each has different inspirations – from paint melting on a canvas to an oil spill rippling across a surface. ‘It began as a creative coding experiment,’ Ferragut tells LS:N Global. 

Embracing its name, Convivial Project wanted others to discover their own patterns with the algorithm, so created an iPad app that enabled users to generate their own patterns and then choose to have them printed on a scarf or simply keep them as screenshots. ‘[We wanted] to make a product unique for every person and involve people in the design process… to [let them] evolve from being just consumers to becoming co-creators,’ says Ferragut.

For more examples of platforms that enable consumers to be masters of their own print products, read our Print Me microtrend.