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Daily Signals
Foresight Friday: Olivia Houghton, insights & engagement director
Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Health
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Wellness
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Politics
Big Ideas
Sensorial Sustainability
What a brand feels like matters as much as, if not more than, what it says. It isn’t messaging but experiences and spaces that drive trust. In a po...
Sustainability
Communities
The Value Vanguard
Meet the consumers redefining value through imperfect sustainability, emotional spending and radical pragmatism, offering brands a glimpse into the...
Value
:
Finance
:
Society
Big Ideas
Cannes Lions 2025: Branding in the Trust Recession
As public trust in institutions plummets, brands are stepping up with bold action, scientific rigour and substance.
Global Events
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Branding
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Pop Culture & Media
Daily Signals
Stat: Why thousands of plants are facing extinction
Plant species that do not benefit humans directly through medicine, sustenance or material resources are at the risk of extinction.
Sustainability
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Food & Drink
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Society
Daily Signals
Volvo becomes a green energy provider
The car-maker’s Belgian division has joined forces with clean electricity provider Eneco to offer consumers in Belgium a low-cost green energy cont...
Mobility
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Energy
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Sustainability
Big Ideas
Fruitful enterprise
Monterrey, Mexico – Eat Limmo is a start-up that is tackling food waste by sourcing ingredients made from seeds and peelings.
Eat Limmo
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Waste
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Fruits
Daily Signals
The Age of the Long Near: Film explores the threat of short-term thinking
This is The Age of the Long Near, in which we explore why short-term thinking is the greatest threat to business potential, our happiness as indivi...
Purcell Room
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South Bank
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Trend Briefing 2015
Daily Signals
Connected Worlds
New York – Creative studio Design I/O has developed and installed Connected Worlds, a large-scale, interactive eco-system, in the New Yor...
Connected Worlds
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Design I/O
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New York Hall Of Science
Big Ideas
Zero-energy coffee
UK – Coffee chain Costa opens the Eco Pod, a zero-energy coffee shop.
Energetic Architecture
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Zero-energy
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Costa
Big Ideas
Omni facilitates the sharing of stored items
San Francisco – On-demand storage start-up Omni enables users to rent out their stored items to the local community.
Retail
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Fashion
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Interiors
Big Ideas
An alternative alternative
US – Ripple is a new milk made from pea protein, providing an alternative to dairy and non-dairy milk.
Dairy Milk
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Nut Milks
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Ripple
Big Ideas
Label warning
US – Consumers are becoming increasingly indifferent to so-called organic products, according to a new study from Mintel.
Food
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Organic
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Health
Big Ideas
Staying power
North Carolina – Marriott has launched a new hotel concept that enables guests to test and provide feedback on their experience in real time.
Marriott International
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Beta Buttons
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Farm-to-table
Big Ideas
Cold-press convenience
California – Juicero is a home cold-press juicing system that takes the time and effort out of sourcing and preparing fresh ingredients.
Juicero
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Cold-pressed Juice
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Farm-to-glass
Daily Signals
Aromatherapy Associates debuts its compostable face mask
London – Aromatherapy Associates demonstrated its environmentally friendly credentials at this year’s Global Wellness Summit with the launch of its...
Beauty
Big Ideas
Power to pedestrians
Barcelona – The city of Barcelona is undergoing a major restructuring in a bid to reduce traffic and create more pedestrian spaces.
Barcelona
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Traffic
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Placemaking
Big Ideas
San Fran solar
San Francisco – A new city ordinance means that every new building will now be required to have solar panels.
San Francisco
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Solar Panels
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Renewable Energy
Big Ideas
Ocean clean-up
Herzogenaurach, Germany – Adidas is the latest big brand to show off its eco-credentials.
Parley For The Oceans
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Adidas
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Marine Waste
Big Ideas
Waste not, want not
Copenhagen – Charity DanChurchAid has opened WeFood, Denmark’s first food surplus supermarket.
Copenhagen
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WeFood
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Sustainability
Daily Signals
Award-winning biodegradable credit card tackles climate change
Finland – The Bank of Aland’s card, which won a Grand Prix award at Cannes 2017, helps users to track their carbon footprint.
Finance
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Sustainability
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Recycling
Big Ideas
Indexing transparency
UK – Published last week, the Fashion Transparency Index assesses brands’ knowledge of their supply chain processes.
Transparency
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Supply Chain
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Fashion Revolution
Big Ideas
Getting steamy
San Francisco – Start-up Nebia is revolutionising the way people shower.
Nebia
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Shower System
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H2Micro
Big Ideas
Clear differences
Los Angeles – Trained water sommelier Martin Riese has announced the first water-tasting class to take place in the US.
Water
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Conoisseurship
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Los Angeles
Daily Signals
Always moving
Global – Hyundai has explored resource circulation and mobility in a captivating short film from production design studio Universal Everything.
Universal Everything
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Hyundai
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Running Man
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