'branding'

Morality market

Big Ideas

Morality market

Global – Recent research from Euromonitor has brought a much-needed comparative perspective to the ethical labelling market.
Ethical Values : Euromonitor : Labelling
Paulo Barcelos: Kids Hack Day

Viewpoints

Paulo Barcelos: Kids Hack Day

Why adults need to embrace the idea of play in their work and daily lives.
Kids Hack Day : Gen Viz : Internet Age Media
Virtual employability

Daily Signals

Virtual employability

US – Digital marketing agency 360i has created a hyper-interactive recruitment website designed to appeal to members of Gen Viz.
360i : Gen Viz : Recruitment
Multi-tasking masks

Big Ideas

Multi-tasking masks

UK – Multi-masking is the next beauty trend to watch out for, according to a report by NPD Group.
Masking : Multi-Masking : NPD
Benjamin Hubert: Design’s New Priorities

Viewpoints

Benjamin Hubert: Design’s New Priorities

The designer known for his interiors explains why rebranding his studio Layer to focus on human-centric solutions feels right for our time.
Benjamin Hubert : Design : Conscious Commerce
Spot the difference

Big Ideas

Spot the difference

UK – Fewer than half of 12–15-year-olds are aware of potential product endorsement on YouTube, while even fewer can distinguish paid-for advertisin...
Ofcom : Advertising : Generation I
Thomas Kochs: The Secrets of Claridge's Service

Viewpoints

Thomas Kochs: The Secrets of Claridge's Service

Customer expectations from luxury hotels are continually changing.
Luxury : Customer Service : Claridges
LDF Network Evening 2015: Sean Sutcliffe

Daily Signals

LDF Network Evening 2015: Sean Sutcliffe

London – You can take the craftsman out of the workshop, but you can’t take the workshop out of the craftsman, says Benchmark’s Sean Sutcliffe.
Benchmark : Craftspeople : Process
Beyond Borders: Autumn/Winter 2015 Trend Briefing

Daily Signals

Beyond Borders: Autumn/Winter 2015 Trend Briefing

London – LS:N Global is thrilled to bring you a sneak peek of our Autumn/Winter 2015 Trend Briefing in our new film series, Beyond Borders.
Beyond Borders : Trend Briefing : Autumn/Winter 2015
Milk matters

Big Ideas

Milk matters

UK – Morrisons has introduced a new, more lucrative milk brand in response to rising pressure from the nation’s dairy farmers.
Farmers For Action : Morrisons : Asda
Visas made easy

Big Ideas

Visas made easy

China – Alipay, the online payment provider owned by e-commerce platform Alibaba, has launched a Credit Visa service, which aims to ease the...
Sesame Credit : Alipay : Chinese Luxury Consumer
Denim redux

Big Ideas

Denim redux

San Francisco – Levi’s is embracing the athleisure movement with its new range of super-stretchy denim jeans.
Levi Strauss & Co : Athleisure : Denim
Selfie Security

Big Ideas

Selfie Security

Global – The selfie could prove to be the future of cashless transactions, according to MasterCard.
MasterCard : Facial Recognition : Cashless Transactions
Emotional engagement

Big Ideas

Emotional engagement

London – Jaguar has launched a campaign to capture the feelings of this year’s Wimbledon spectators. 
Jaguar : Mindshare : #FeelWimbledon
Touch the track

Daily Signals

Touch the track

Japan – J-Pop sensation Namie Amuro is captivating audiences with her latest music video. 
Namie Amuro : Golden Touch : Music Video
Reading on location

Daily Signals

Reading on location

São Paulo – Creative agency FCB has produced the perfect reading experience for any destination.
FCB : Marcelo Rubens Paiva : Trip Book Smiles
News in an instant

Big Ideas

News in an instant

US – Facebook has launched Instant Articles, a new programme that could revolutionise the way millions discover the news.
Facebook : Instant Articles : News Distributor
Synaesthetic lens

Big Ideas

Synaesthetic lens

New York – Rekindle a childlike sense of wonder at the world using Bug, a simple tool to unlock your inner synaesthete.
Linked By Air : Bug : Bug App
Inspiration anywhere

Big Ideas

Inspiration anywhere

Copenhagen – Flight comparison site Momondo has launched Click Two Travel, a Google Chrome browser extension that makes every site a travel inspira...
Momondo : Click Two Travel : Chrome Extension
Generation rent

Big Ideas

Generation rent

UK – After years of facing inflated house prices across the country, Millennials and Xers are succumbing to the idea that they may be renters for...
Halifax : Generation Rent : First-time Buyers
Boomer women back to work

Big Ideas

Boomer women back to work

UK – A study from the Office for National Statistics has found that since 1994, the number of women over 50 in work has risen by 9.8 percentage poi...
UK Census : Alex Maritz : Flat-Agers
Bristol’s smart city

Big Ideas

Bristol’s smart city

Bristol, UK – The city of Bristol has announced a multi-million pound experiment to create a smart super-connected city.
Bristol Is Open : Connected City : The Internet Of Things
Mobile app update

Big Ideas

Mobile app update

US – Our phones may be smart, but there is nothing subtle about the way we use them, according to a new study from Ericsson.
Ericsson : Mobile Usage : Data
Production prowess: Chrysler takes people on a virtual tour

Daily Signals

Production prowess: Chrysler takes people on a virtual tour

Los Angeles – Chrysler has launched a 4D virtual reality experience that takes Oculus Rift headset wearers inside the production process of its new...
Chrysler : Virtual Browsing : Los Angeles
On a mission: Space agency shows Ambition in a blend of fact and fiction

Daily Signals

On a mission: Space agency shows Ambition in a blend of fact and fiction

Paris – The European Space Agency has released a short film that blends fact and fiction to mark the next step in the audacious Rosetta m...
Space : Faction : Faction Films
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