Cracking idea: Product launch lays eggs around town

28.10.2009 Ireland : Dublin : Competition

Dublin – A playful promotion for the new Sony PS3 Slim games console has seen a number of larger-than-life eggs placed around town, ready for passers-by to break them open. Once they do, lucky participants find that they’ve won a console. Replicating the excitement of a childhood Easter egg hunt, this fun and engaging idea is a Dreamtelligent take on a product launch.

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