Ones and zeros: V&A presents showcase of digital design

London – Digital and interactive design are the focus of a forthcoming exhibition at the V&A museum. ‘Decode: Digital Design Sensations’, which was curated in collaboration with digital arts organisation onedotzero, will include digitally growing plants and a mechanical eye that mirrors the blinks of visitors’ eyes. In a first for the gallery, the V&A has also commissioned a digital work for its website and will provide remote access to some of the works.

The exhibition explores three main themes: user interaction in digital art; the use of computer code to create new, organic designs; and the network of digital traces left behind by everyday communications.

As the line between our online and offline lives increasingly blurs, the importance for brands to offer a seamless experience increases. With its new show, the V&A will bring the arts into this new dimension.

Decode: Digital Design Sensations runs from 8 December 2009 to 11 April 2010.