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Turning Japanese: Curated store-within-a-store launches

By 08.10.2009 London : Japan : Japanese

London – Creating a selective, boutique environment online, e-retail fashion website oki-ni has launched a subsection within the site focusing solely on rare clothing sourced from Japan. Yushutsu, the store-within-a-store, represents labels such as menswear brand Nonnative, footwear brand Diet Butcher Slim Skin and accessories collection Master-Piece, each sourced in the nature of a low-key independent shop.

The internet offers a haven for premium brands that are keen to innovate and engage with web-savvy consumers. Key for brands making their way online is to ensure their site embraces the full experiential potential of the web.

Oki-ni website Yushutsu subsection

Master-Piece Over Backpack

Haversack Jacket

Nonnative Dweller T-Shirt

Nonnative Student Shirt

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