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Turning Japanese: Curated store-within-a-store launches
London – Creating a selective, boutique environment online, e-retail fashion website oki-ni has launched a subsection within the site focusing solely on rare clothing sourced from Japan. Yushutsu, the store-within-a-store, represents labels such as menswear brand Nonnative, footwear brand Diet Butcher Slim Skin and accessories collection Master-Piece, each sourced in the nature of a low-key independent shop.
The internet offers a haven for premium brands that are keen to innovate and engage with web-savvy consumers. Key for brands making their way online is to ensure their site embraces the full experiential potential of the web.
Oki-ni website Yushutsu subsection
Master-Piece Over Backpack
Haversack Jacket
Nonnative Dweller T-Shirt
Nonnative Student Shirt
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