What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
London – Creating a selective, boutique environment online, e-retail fashion website oki-ni has launched a subsection within the site focusing solely on rare clothing sourced from Japan. Yushutsu, the store-within-a-store, represents labels such as menswear brand Nonnative, footwear brand Diet Butcher Slim Skin and accessories collection Master-Piece, each sourced in the nature of a low-key independent shop.
The internet offers a haven for premium brands that are keen to innovate and engage with web-savvy consumers. Key for brands making their way online is to ensure their site embraces the full experiential potential of the web.