Digital playground: Interactive mobile store

Milton Keynes – An Orange store based on the idea of a ‘digital playground’, which focuses on encouraging consumers to experiment with multi-media technology rather than simply to shop, has opened in thecentre:mk.

The UK Multimedia Orange Store provides a platform for the company to showcase technology through demonstrations on an in-store cinema screen, educational workshops and handsets for consumers to try out. It will also be open to the local community as a resource.

As we are continuing to see, retailers are turning the store into a sensory experience, offering more than just product. These outlets act as destinations where their customers can feel, touch and learn.