Punch drunk: Wine labels give it to you straight

Many of us enjoy a glass of red, but are not wine connoisseurs. To make choosing wines easier and more fun, Easy Choice Winery enlisted Bulgarian branding studio Realist to create a series of labels that were punchy rather than pretentious.

The labels identify just what occasion the wine is for, taking all the guess work out of wine shopping. They include The One In Case of a Hurry and The One With the Awards, as well as The One You Don’t Share.

‘We crafted a strategy to translate common everyday wine talk into effective and recognisable, hand-painted wine labels,’ says the studio.

Wine is often associated with the finer things in life, but we have recently seen a push to make it less intimidating. For more, read our Innovate on subscription service Winecast.