Diamonds are forever: Tiffany goes back to the future

05 : 01 : 2014 China : Beijing : Jewellery

China – Tiffany & Co is celebrating its 175th anniversary with a galactic-inspired exhibition of archived jewellery.

Held at its Beijing flagship store and devised by French designer Alexandre de Betak, A Brilliant Legacy explores the history of Tiffany diamonds, telling a story of heritage and high-quality craftsmanship with an illuminated futuristic spaceship structure. The piece, surrounded by thousands of lights that reflect off the mirror finish, creates an absorbing experience.

The installation fuses the worlds of art, science and technology and is reminiscent of our Re-enlightenment Rising macrotrend. A sense of wonder is created around Tiffany’s products, while using lighting in an innovative way to create a transformative, immersive space.

For more examples of metaphysical concepts and scientific design, see our Lunar Grace microtrend.

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