Blooming marvellous: Display makes waves at Topshop

London – London-based design practice NEON has installed a kinetic window display in Topshop’s Oxford Circus store.

The Bloom installation is made from 159 petals mounted on computer-controlled rods that rise and fall to mimic the petals of a cherry blossom as it blooms. The petals are white on top, while the underside is decorated with a bold pink graphic. As the petals move, they create a wave of changing colour.

The computer-controlled rods have been programmed to perform various sequences, encouraging shoppers to stop and watch the installation.

At LS:N Global we have seen many artists and designers create kinetic artworks, and now these pieces are appearing in high street retailers. For more examples of how brands are making use of kinetic design, see our Kinetic Nature design direction.