Choc art: The sweet treats that look like paints

12 : 12 : 2013 Hong Kong : Chocolat : Edible

Japan – Japanese design studio Nendo has created a set of chocolates that look like oil paints.

The set contains 12 chocolates in a slim, dark brown box bearing the name Chocolat. Inside the box are edible chocolate ‘paint tubes’, each filled with a different flavoured syrup. Simple paper labels indicate the flavours, which include brandy, raspberry and coffee, and also function as wrappers to help keep fingers clean while eating.

The chocolate paints were created exclusively for Seibu Department Stores, a Japanese chain of department stores with branches in Hong Kong, Indonesia, the US, Tokyo and throughout Japan. The design ‘combines the childhood excitement of opening a new box of paints and the thrill of opening a box of chocolates you’ve been given unexpectedly,’ says the Nendo website.

This is a great example of a design that treats food as an artistic material. For more on eating as a source of sensory pleasure, see our New Foodscapes microtrend.

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more