Tour de Rapha: Cyclewear brand offers riding trips

26.11.2013 Rapha : Cycling : Bikes

London – Beyond offering performancewear for road riding, clothing company Rapha provides a holistic brand experience, which now includes cycling trips in the US and Europe.

Rapha Retreats are guided cycling trips complete with mechanics and soigneur support as well as accommodation on private estates and fine dining. The offer is in contrast to many cycling tours, which are based on spartan training methods, with minimalist accommodation and gruelling rides. Rapha Retreats are meant to be as challenging as riders wish, and accommodate both group and solo rides, as well as providing cultural pit stops and distractions.

‘For me, every bike ride is a form of therapy, a precious sanctuary from the stresses and strains of normal life,’ says Rapha founder Simon Mottram. ‘It is this idea of ‘riding as therapy’ that inspired us to create Rapha Retreats.’

After a soft launch last year, Rapha Retreats is now offering 36 global destinations. Lots of men are seeking ways to escape from the concrete jungle and find their inner adventurer. For more, read our Man-venturism microtrend.

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more