San Francisco – New items appear in the wearable technology market almost every week. But Shine, by former Apple CEO John Sculley’s start-up company Misfit Wearables, is unusual in that it blends in and looks like an ordinary piece of jewellery.
Unlike most technology, Shine is a discreet activity quantification tool that lets people count the calories they consume and steps they take, and measure their sleep without letting the world know what they are doing.
The device is an aluminium disc that can be attached to clothes, worn as a watch or even as a necklace. There is no digital display. Users simply touch the device to their smartphone screen and it will transfer the data to an accompanying app.
As wearable technology increasingly becomes the norm, designers are focusing more on creating elegant and refined pieces that will appeal to more than just technophiles. For more, read our Fem Tech design direction.