Healdsburg, California – British packaging firm GreenBottle has collaborated with Californian wine producer Truett-Hurst to launch Paperboy, a wine bottle made from compressed recycled paper, for US supermarket retailer Safeway.
Paperboy is the most eco-friendly wine bottle on the market, because, according to GreenBottle, its carbon footprint is 3.2 times less than that of glass bottles and 1.2 less than that of laminated cartons.
The label is printed with natural inks and it contains a recyclable sleeve like those found in a wine box. But unlike wine boxes – although there are exceptions – Paperboy has an element of class and refinement because of its bottle shape.
As consumers become more eco-conscious, brands are following suit, changing their packaging to show they care for the environment. For more, read our Seed on Veuve Clicquot’s eco-packaging initiative.