Primal cream: Designer makes skincare more manly

23 : 10 : 2013 Cosmetics : Annemiek Van Der Beek : Coal

Eindhoven – Eindhoven Design Academy student Annemiek van der Beek created Primal Skin, a make-up range for men, for her graduation project. On display during Dutch Design Week, the collection features industrially inspired mineral make-up that makes cosmetics more accessible for men.

Primal skin cosmetics by Annemiek van der Beek Primal skin cosmetics by Annemiek van der Beek

‘Men are becoming equal to women in the beauty world,’ van der Beek tells LS:N Global. ‘But they need to have a different ritual and experience of applying make-up. The tools need to be larger and heavier.’

Primal Skin uses industrial references and natural ingredients – such as coal, clay and mineral stones – to create its foundation, facial powder, eye pencil and eyeliner. Van der Beek also created rough and sturdy tools – reminiscent of miners’ tools – for the application, that lend an air of masculinity to the process.

While make-up for men is becoming more accepted, designers continue to play with ways to keep it manly. For more, see our Mandustrial design direction.

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