New York, Seattle – The ideation and creation app Paper, by design team FiftyThree, has been given life in the physical world thanks to notebook manufacturer Moleskine. In a new collaboration called Book, users create works in Paper and then receive a printed, customised Moleskine notebook of their renderings.
Paper provides the digital tools for creators to draw and make their imaginations come alive, but while the app makes the drawings shareable, they remain trapped in the digital world. This collaboration allows people to receive their work as tangible objects. From within the app, users can choose which pages to print and can also personalise Moleskine’s iconic cover for just $40 (€30, £25).
‘Our greatest creative breakthroughs occur when boundaries are crossed, and images and ideas can seamlessly flow from the head and heart, to the screen and page,’ said the companies in a joint statement.
Book removes the barriers to creation such as cost and accessibility. For more on how content consumers are becoming content creators, read our You, The Editor microtrend.