Scents of hospitality: Perfumery turns hotelier

Coqui Coqui’s brand identity is built around the mystique of the Yucatán jungle, with fragrances that hark back to the botanical mixes that 16th-century Franciscan monks used to create for the Queen of Spain. The hotels create a more immersive experience of the brand, placing customers in the settings that inspired the fragrances.

The locations – at inland cities Mérida and Valladolid, in the jungle at Coba, and on the coast at Tulum – are both hotel and perfumery, letting guests experience aromas both bottled and in their natural habitat.

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