Yucatán Peninsula, Mexico – Mexican company Coqui Coqui began as a perfumery in the colonial city of Valladolid. Creating scents using local ingredients and inspired by the tropical surroundings, the brand launched a group of boutique hotels, a seemingly bizarre, but natural extension of the line.
Coqui Coqui’s brand identity is built around the mystique of the Yucatán jungle, with fragrances that hark back to the botanical mixes that 16th-century Franciscan monks used to create for the Queen of Spain. The hotels create a more immersive experience of the brand, placing customers in the settings that inspired the fragrances.
The locations – at inland cities Mérida and Valladolid, in the jungle at Coba, and on the coast at Tulum – are both hotel and perfumery, letting guests experience aromas both bottled and in their natural habitat.
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