Screen smear: Sleek cleaning accessories for electronics

AM collaborated with New York design consultancy Aruliden to create cleaning products that reflect modern technology, with bright colours and soft, curved shapes. The range includes, portable cloths for on-the-go cleaning, spray bottles with microfibre covers for when a spray-and-wipe clean is needed, and refillable bottles that look like perfume spritzers. All of this gadget-cleaning gear can sit on a desk in full view, without being an eyesore.

Like our Fun and Functionality design direction, the AM range inserts playfulness into a rather mundane object.