Copenhagen – Cleaning products are often hidden at the back of a cupboard or in the desk of a drawer, coming out only when needed. But designers at Danish company AM have reinvented the aesthetic of cleaning products creating slick packaging and bottles that can hold their own next to a fancy paperweight.
AM collaborated with New York design consultancy Aruliden to create cleaning products that reflect modern technology, with bright colours and soft, curved shapes. The range includes, portable cloths for on-the-go cleaning, spray bottles with microfibre covers for when a spray-and-wipe clean is needed, and refillable bottles that look like perfume spritzers. All of this gadget-cleaning gear can sit on a desk in full view, without being an eyesore.
Like our Fun and Functionality design direction, the AM range inserts playfulness into a rather mundane object.