By Gum: Hair salon unveils natural retro line

21 : 07 : 2013 Louis Vuitton : Hair Styling : Sustainable Beauty

Milan – Gum salon has introduced a new collection of hair styling products aimed at men.

Gum salon, Milan Gum salon, Milan

The environmentally sustainable product range is 100% natural, and contains extracts from flowers and plants. The packaging is also 100% natural and made entirely from recycled materials, taking its design cues from the brand’s 1950s retro-inspired salon interior.

The range comprises shampoos, a conditioning treatment and styling products, which continue an old-school theme, with the use of terms such as pomade and cream.

LS:N Global has recently noted other examples of this aesthetic. Earlier this month we reported on luxury brand Louis Vuitton’s Adventurism-inspired collection, presented during the spring/summer 2014 Men’s Collections show in Paris.

For more on this trend, see our Adventurism design direction and Toolkit.

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