By Gum: Hair salon unveils natural retro line

The environmentally sustainable product range is 100% natural, and contains extracts from flowers and plants. The packaging is also 100% natural and made entirely from recycled materials, taking its design cues from the brand’s 1950s retro-inspired salon interior.

The range comprises shampoos, a conditioning treatment and styling products, which continue an old-school theme, with the use of terms such as pomade and cream.

LS:N Global has recently noted other examples of this aesthetic. Earlier this month we reported on luxury brand Louis Vuitton’s Adventurism-inspired collection, presented during the spring/summer 2014 Men’s Collections show in Paris.

For more on this trend, see our Adventurism design direction and Toolkit.