London – Fashion label Agi & Sam has launched a new online service that enables customers to create their own t-shirts using prints from previous collections.
The Build Your Own Tee tool on the Agi & Sam website invites customers to select their favourite print by browsing through the brand’s Facebook photo albums.
Customers then choose where they want the pattern to be placed on the t-shirt before emailing their chosen print and placement details to Agi & Sam, who then create the t-shirt and send it to them within two weeks.
Consumers increasingly want to be involved in the manufacturing process and to buy products that feel personalised and bespoke. See our Mass-Custom Beauty microtrend for more examples of this in the beauty sector.