On your bike: BMW concept car hits the road

The Active Tourer Outdoor, unveiled at Germany’s OutDoor Friedrichshafen show, features hybrid technology and a dedicated space for two bicycles in its boot. The four-door car, which has an electric motor that can power the vehicle for up to 19 miles, uses an electric plug-in system and 1.5-litre front-wheel drive combustion engine, giving it 113 mpg imperial fuel economy. The lithium-ion battery is cleverly stored below the load compartment floor, making room for bicycle storage and other outdoor gear.

The back seats of the car fold flat, revealing a customised bicycle carrier comprising two mounts to hold the bikes and their detached front wheels. Drivers can stow their saddles, tools and other gear in a concealed compartment under the floor. To complete the car’s adventuresome feel, it is equipped with a Heart of the Alps route guide developed with the Austrian Tyrol tourist board.

To learn more about how to appeal to the growing number of outdoor enthusiasts, see our Adventurism design direction and toolkit.