London – Vacuuming and meditation might seem an odd couple. But Electrolux has brought them together in a system that promises to turn a ‘household chore into a moment of calm’.
Electrolux starts with its new UltraSilencer, a vacuum cleaner that can purr along at 61 decibels – lower than a normal conversation. In addition the company has developed an accompanying audio program the customer can listen to while they are doing the housework. Clean Your Mind guides the listener through a meditation while also providing a backing track which harmonises with and blends out the sound of the vacuum cleaner. The program includes tracks for different cleaning session lengths and is available on iTunes, Spotify and SoundCloud.
Consumers are increasingly searching for ways to simplify and calm their hectic lives. To find out more about how brands can cater to this need, see our Macrotrend on The New Sublimity.