Online grocer Ocado aims to take a lead role in ending food wastage by introducing ‘use by’ dates on its delivery receipts.
Around 6.7m tonnes of food is wasted every year in the UK alone, as we reported in our recent Food Futures report. With massive food inflation, consumers are becoming more conscious of maximising everything they buy.
Under the slogan ‘Save more, waste less’, the receipts – the first of their kind in the world – list fresh foods according to when they should be consumed, using days of the week rather than dates for extra clarity.
‘Ocado customers … will know, at the point of ordering, exactly what they can use at various points throughout the week,’ said Ocado chief executive Tim Steiner.
‘We hope that this will further support our ongoing efforts to reduce food waste.’