Scents of curation: Perfume selection by photo

14 : 05 : 2013 Perfume : Cambre Noire : Lumiere Blanche

Paris – Fragrance house Olfactive Studio has launched a line of perfumes that people choose by looking at corresponding images – without even smelling them.

The French brand displays each photograph online with its corresponding name. Customers can choose from Still Life, Autoportrait, Flash Back, Lumière Blanche or Chambre Noire.

LS:N Global has reported on a host of new perfumiers that use imaginative ways to market scents in personalised, semi-bespoke ways. We like how this example shows the use of images to streamline consumers’ shopping experience. 

Online curator culture has taken the use of the symbolic image a step further over the past five years, and Olfactive Studio demonstrates how this can be used commercially. 

Read about The Curator Generation and see our Innovate on Commodity Perfumes for more on how to sell scents in a contemporary way.

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