Paris – Fragrance house Olfactive Studio has launched a line of perfumes that people choose by looking at corresponding images – without even smelling them.
The French brand displays each photograph online with its corresponding name. Customers can choose from Still Life, Autoportrait, Flash Back, Lumière Blanche or Chambre Noire.
LS:N Global has reported on a host of new perfumiers that use imaginative ways to market scents in personalised, semi-bespoke ways. We like how this example shows the use of images to streamline consumers’ shopping experience.
Online curator culture has taken the use of the symbolic image a step further over the past five years, and Olfactive Studio demonstrates how this can be used commercially.