Iconic identity: Sleek psychedelia at Mexican bar

13 : 05 : 2013 Mexico : Digital Iconography : Ricardo Ojeda

Monterrey, Mexico – Designers have created a psychedelic, nostalgic identity for Gomez, a friendly neighbourhood bar in the busy commercial district of San Pedro Garza García.

Local firm Savvy Studio based its designs around graphic elements in electric blue. The wallpaper design features a range of seemingly random icons including glasses, a comb, a one-eyed smiley face and the gloved hands of Mickey Mouse.

In their simplicity and sheer randomness, the icons strongly recall 90s-era computer clip art or the Wingdings font. Some references, such as a portrait of a man with an eccentric blue moustache, also reference classic surrealist art. 

Designer Ricardo Ojeda of Savvy Studio sees a resemblance to digital iconography, but says that sets of icons are more universal. ‘The idea is to make it friendly and fun – that is where the nostalgic gimmick comes in, and I think it speaks to many generations,’ he tells LS:N Global. 

The Gomez identity is a great example of the playful Digital Surrealism design direction.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more